Developing a pricing strategy: From 'Pricing by feel' to data-driven decisions
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Pricing Software for Brands
The trusted Pricing Software for (direct-to-consumer) brands to stay competitive and lead in a dynamic market.
Pricing Solutions for D2C Brands:
- Omnia’s scalable pricing software empowers D2C brands to manage and optimize their pricing strategies across both direct-to-consumer channels and retail partnerships.
- Our Price Monitoring insights and expert support helps you maintain competitive pricing consistency across markets and geographies, enabling your brand to grow without losing control of your pricing integrity.
- Build and automate any pricing strategy you can think of with our all-new dynamic Pricing Strategy Tree.
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Philips & Omnia
Philips is one of the world’s largest consumer electronics brands with a D2C focus. Despite their global success, their pricing strategy and the supporting team were experiencing challenges that affected profit, productivity and long-term success.
What did Philips achieve with Omnia as their Pricing Partner?
- Growing sales and profit across D2C channels.
- Minimizing manual work on pricing and reducing the risk of pricing errors.
- Standardizing pricing practices and tools across markets to accelerate pricing maturity.
- Preventing pricing that could negatively impact customer perception.
Key Features of Omnia's Pricing Software for Brands
Effortless Integration
- Omnia makes it easy to integrate with your existing systems, whether you're using GTINs, ASINs, or other identifiers to sync product data.
- Our seamless integration options—ranging from high-level data feeds to the Omnia API—are designed to handle large-scale D2C operations with ease.
- Focus on growing your brand while we handle the complexity of pricing management.
End-to-end Automation
- For D2C brands that need to manage their pricing in multiple countries, Omnia ensures that you can set and maintain consistent pricing strategies across markets.
- Our robust platform supports pricing variations based on country or region, enabling you to offer competitive prices while safeguarding your margins.
- Blending business rules, AI and Machine Learning, automation executes your strategy without manual interference.
Quality Data
- Multiple sources of in-house driven data collection, including, direct scraping, CSE and marketplace data, providing enterprises with a comprehensive pricing game plan.
- Set a flexible scraping schedule for all market offers, regardless of your competitors, own retailers or reference prices of competitor brands.
- Instantly adapt your pricing strategies to changing market conditions—whether you're selling online, through marketplaces, or via retail partners.
One-on-one Support
- With a team of employees from 26 countries spanning over a decade of work, Omnia’s experience and knowledge have become synonymous with e-commerce success.
- Receive individualised enterprise-level support from our Customer Success team dedicated to maturing your pricing journey.
- We're here to help you align your pricing strategy with your business goals, offering personalized support every step of the way.
