Omnia's Pricing Solutions | Choose the Right Pricing Plan for Your Business

SMB Pricing Solutions

Single-shop AI dynamic pricing and price monitoring solutions for SMB retailers and brands to automate pricing, make smarter decisions, and quickly boost revenue and margins. Streamlined onboarding process to get started within an instance.

Single-shop Setup
Up to 5 users
AI Price Monitoring | Pricing data from any competitor, reseller or domain
AI Dynamic Pricing | Automate your pricing strategies
Plug & Play integrations | Get started within minutes
Omnia Agent | Insights on demand
Online support | Ask anything you want

Starting at €399 per month

Enterprise Pricing Solutions

Multi-shop all-in-one price monitoring and AI dynamic pricing solutions for enterprise retailers & (DTC) brands to empower their pricing teams accross the globe, saving time and drive profitable growth accross all their sales channels.

Multi-shop Setup
Unlimited users
AI Price Monitoring | Pricing data from any competitor, reseller or domain
AI Dynamic Pricing | Effortlessly automate multiple pricing strategies across all internal stakeholders
Pricing Consultants | Partner up with Omnia as the leading Pricing Platform
Omnia Agent | Insights on demand
Dedicated Customer Success team

Powerful Pricing Platform

Fully Flexible Scheduling: Automate competitor data collection, calculations, and exports exactly when you need them, down to the minute.
Plug-and-Play Integrations: Connect easily with Shopware, Plentymarkets, JTL, Shopify, and more to sync pricing seamlessly across systems.
Unlimited User Access: Collaborate across teams without user limits or hidden access fees.
Unlimited EANs: Scalable for setups ranging from hundreds to millions of products.
Dedicated Customer Success Team: your lifelong Pricing Partner during onboarding and optimization.

Realtime Data & Omnia Agent

Omnia Agent: Omnia Agent combines deep pricing expertise with full access to your data and the market. Ask a question, and it runs the analysis, connects the dots, and tells you what's happening, why it matters, and what to do next.
Broad Market Data Mix: Leverage high-quality pricing data from comparison shopping engines, marketplaces, and direct competitors.
Actionable Data Insights: Analyze pricing opportunities and market dynamics to inform better strategy decisions.
Built-In KPI Tracking: Monitor revenue, margin, and performance with sales and order data — no external dashboards needed.
EU Omnibus Compliance: Automatically track and display the lowest price of the past 30 days to stay compliant.

Intelligent Dynamic Pricing

Fully Flexible Scheduling: Automatically update your pricing based on flexible data collection.
Smart Automation with Safeguards: Set custom approval limits and safety rules to blend automation with manual oversight when needed.
Visual Pricing Logic Editor: Build and adjust your pricing strategy with a flexible tree view. No coding required.
AI-Powered Buy Box Repricing: Win the Buy Box on Amazon and marketplaces with advanced AI-based price optimization.
Safe Strategy Testing and Rollback: Test new pricing strategies safely with full version control, rollback options, and a detailed audit log.
Price Calculation Transparency: Understand exactly why each price is set with “Show Me Why” insights and branch-level stats.

Level up Your Pricing Efforts

Enterprise-grade pricing data from comparison shopping engines, marketplaces, and any domain of choice.
Agentic AI built For pricing teams.
End-to-end Dynamic Pricing Solution to automate your winning pricing strategies.
A 24/7-ready Customer Success Team for a streamlined onboarding and ongoing optimization.
Intuitive Pricing Decision Tree to create and manage your pricing strategies across multiple teams.
Highly stable and scalable Pricing Platform that helps hundreds of global retailers and (DTC) brands.

Partnering With Omnia Means You Will Get

The European leader in pricing software.
Experts experienced in pricing regardless if you are a direct-to-consumer brand or retailer.
A decade of expertise and cumulative knowledge in the pricing software industry.
A partner that is globally recognised on G2.com, Gartner and Glassdoor.

G2: Omnia Retail as Category Leader

In G2’s Winter 2026 Grid® for Retail Pricing Software, Omnia Retail leads the category, outperforming all solutions in both customer satisfaction and market presence.

Recognized as a Leader, Omnia stands out for its enterprise-ready features, rapid onboarding, and real-time capabilities. This confirms what our customers are saying: Omnia delivers faster results, greater flexibility, and smarter pricing at scale.

Omnia Agent - Best AI Pricing Software - Any Domain Cover

Highly Reliable with Exceptional Customer Support

"The platform is highly flexible and powerful, making it suitable for building complex pricing strategies that meet our business requirements.

Additionally, Omnia Retail significantly reduces the time and effort traditionally spent on trial and error, allowing me to focus more on the analytical aspects of pricing strategies. Its integration with our ERP system has been seamless, further enhancing our workflow efficiency."

Marketing and Pricing Manager

A Flexible and Supportive Pricing Partner That Grows with You

"What I really like is how Omnia Retail is thinking ahead. They’re not just focused on optimizing what already exists, but are also investing in new developments to ensure the platform remains innovative and future-proof."

Retail Brand Analyst

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Very valuable insights and great support

"The price monitoring gives us very valuable insights into our market performance.

Great monitoring flexibility with different (pre-built) monitoring options e.g. Google Shopping, idealo, or Amazon, and additional customizable scraping for other marketplaces possible - I'm confident we don't miss any reseller activity thanks to the tool."

Retail Pricing Manager

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Omnia provided us with the right tools and insights to improve our pricing strategy across products

"With Omnia, we don't have to scrape competitor prices ourselves, and we can keep an eye on our partners who have a promotion.

Next to that, Omnia made our pricing strategy a lot easier with smart business rules based on input from our PIM. The analysis part of Omnia is also very nice to see if your prices are above or below market average, and for how long that has been the case."

Pricing Manager, Furniture

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Excellent Support and Fast Setup, Minor Tooling Challenges

"The Omnia team is incredibly helpful, making setting things up a quick process. It helps us find the balance between being competitive and having a healthy margin."

Pricing Manager, Automotive industry

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Excellent Price Insight

"The tool offers comprehensive product matching, allowing us to receive a detailed report with all the prices available in the market. This enables us to observe many more price changes than before.

The automatic integrations provided by Omnia Retail take a lot of work off our hands, as we don't have to create specific integrations ourselves."

Webshopmanager Babypark.de

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Best pricing software in the market

"Omnia reliability and accuracy are really another level, it is really solid and make your ecommerce stable.

Omnia is making sure the our products pricing are always aligned to market value, scraping the right players in the respective markets. "

Enterprise Pricing Manager, Hospital & Health Care

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Frequently Asked Questions

The most frequently asked questions from Retailers and Brands about the costs of pricing software.

How much will Omnia’s dynamic pricing tool cost?

The total cost will depend on how large of a product assortment you may have, how many markets it is in and the size of your business and your strategic requirements. This is why it is important to find a partner on your journey towards pricing maturity. This is why we would like to get to know you first and learn about your needs..

How can I experience Omnia’s pricing tool before I make a decision?

Once we understand your needs after an introductory call, we can provide a free demo that will allow you to understand the amazing capabilities Omnia’s pricing tool provides. Simply request a demo and you can get started.

Does Omnia only offer services to large, multinational businesses?

We offer our services to e-commerce businesses of all sizes. From retailers to small-to-medium businesses, if you’re a brand or need a pricing solution for your D2C business, we are confident in being able to curate our tool to realise your pricing strategy needs.

How much does pricing software typically cost for retailers and brands?

Retailers and brands often want clarity on what pricing software costs, because solutions can vary widely depending on scale and functionality. Most platforms charge a recurring subscription fee that grows with assortment size, channel complexity, and the level of automation. With solutions like Omnia Retail, costs are typically aligned with the value the retailer receives: access to high-quality market data, automated pricing workflows, transparent reporting, and AI-driven optimization. Retailers appreciate that Omnia’s pricing structure is clear and reflects their operational needs rather than a one-size-fits-all model.

Is pricing software priced per SKU, per store, or based on revenue?

A common question is how pricing will scale over time. Some software vendors charge per SKU or per category, while others use per-store or revenue-based models. Omnia Retail typically offers a structure that scales predictably with assortment size and channel complexity, avoiding sudden jumps in cost when retailers expand. This helps teams understand long-term affordability and ensures that the model supports rather than limits business growth.

Is dynamic pricing software more expensive than basic price monitoring or rules engines?

Omnia Retail offers both monitoring and advanced dynamic pricing, allowing retailers to start quickly and scale into more sophisticated modules as the ROI becomes clear. Retailers comparing basic tools with full dynamic pricing engines like Omnia Retail will see the investment difference justified by the uplift in margin and operational efficiency.