Dynamic Pricing Software

Omnia's Dynamic Pricing Software empowers you to easily build and automate your pricing strategies. Join thousands of retailers and brands like yours.

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Hit your revenue and margin goals with Dynamic Pricing

When you team up with us at Omnia Retail, you're not just getting dynamic pricing software for ecommerce or retail – you're gaining a true partner committed to your success. Here's what that means for you:

Whether you have a niche product line or a vast catalog, our flexible Dynamic Pricing software responds automatically to your needs.
Our Pricing Strategy Tree™ makes it possible to create advanced pricing strategies with ease and maintain clear oversight of their performance and impact on your results. No IT expertise needed – we've made it simple for your Pricing team to take charge.
You'll have a dedicated Customer Success team in your corner. We're here to help you align your pricing strategy with your business goals, offering personalized support and expert advice every step of the way.

Even the best pricing software is useless without high quality pricing data. We directly scrape pricing data from your competitors, marketplaces like Amazon, eBay, Kaufland and idealo, and comparison shopping engines (CSEs) like Google Shopping. This gives you a rich, detailed picture to power your pricing strategy in our dynamic pricing tool.
Besides tracking competitors' prices, you can also get insights in their promotional offers. Adjust your scraping schedule and price calculations anytime for maximum the best pricing decisions.

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Enjoy complete flexibility and transparency across your pricing strategies and join thousands of pricing experts who rely on our dynamic pricing software and expertise for their business success.

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Key features of Omnia's Dynamic Pricing Software:

High-Frequency Price Changes

Whether you're an SMB or a global enterprise, we've crafted a system that adapts to your unique product range, no matter how niche or diverse.
Want to adjust prices right after your competitors make a move? Done. Our flexible scheduling lets you set the pace, optimizing your impact and ROI. You're not just keeping up with the market – you're leading it.

End-to-end Automation

Forget about manual price updates. Our automation works like a pricing assistant that executes your strategy and makes changes instantly. You stay in control. Working with multiple colleagues on your pricing? With Single Sign-On (SSO), that's no problem.
Set safeguards based on your business rules, like minimum and maximum prices, and let our automation work its magic. It's not about replacing your expertise; it's about freeing you to focus on growth.

Flexibility: Your Superpower

Meet your new best friend: our unique Pricing Strategy Tree™. It's the secret weapon that lets you set and adjust pricing rules with ease. Whether you're tweaking a single product or overhauling an entire category, you can do it in just a few clicks.
As market conditions shift, your strategy can evolve just as quickly. With Omnia, you're not just reactive – you're proactive, turning market changes into opportunities faster than ever before.

No Black Boxes

We believe in transparency, not black boxes. That's why we've included our 'Price Explanation' button. Curious about a pricing decision? Just click, and we'll walk you through the logic via our Pricing Decision Tree.
'Price Explanation' enables everyone to grasp and explain each nuance of your strategy. This shared understanding doesn't just clarify decisions, it drives your overall pricing maturity forward.

Reliable data and great customer service

Besides the obvious, the data. I like the commitment and swift support from the account managers.

Morgan B., G2 reviewer

Great tool for your business!

This tool gives you a good overview of the website you want to check daily. It is nice that you get an email summary with the report and that it is in Excel. So you can add your data and compare the data.

User in Sporting Goods

Frequently asked questions

How regularly can we update our prices with Omnia?

With Omnia, you can update your pricing at any time at any frequency.

How can we ensure our margins are well protected with a fully automated dynamic pricing system?

Your margins are always safe in Omnia. Before you go live, you set up security rules in the Dynamic Pricing system. Every pricing decision is filtered through the rules before implementation, automatically rejecting price changes that don't meet your requirements. Read our more about Dynamic Pricing examples and Dynamic Pricing strategies in our extensive blogpost.

How do you guarantee that the prices are correct?

Transparency is key. If you are curious about how Omnia arrived at a particular pricing decision, simply click on the 'Show Me Why' button in the portal. You will then see each pricing rule that Omnia has followed to arrive at the price advice.

How flexible are your pricing rules in reality?

Omnia gives you complete freedom when it comes to setting pricing rules. You can set up any pricing rule in the Pricing Strategy Tree you want. In addition, numerous special adjustments are possible within pricing rules to make your strategy even more nuanced.